Over the past two years AI tools have become cheaper, from €30 to €100 a month, and easier to use. You don't need to be able to code, and you don't have to be a "tech company" to get something out of them.

The five processes that deliver the most

  1. Lead follow-up. Replying faster means a much better chance of converting. See also our article on the 5-minute rule.
  2. Quotes. AI drafts a quote based on the intake, saving 60 to 80% of the time.
  3. Customer service. 40 to 60% less time spent on standard questions by email.
  4. Content. Automatically turning one article into several formats for social media and your newsletter.
  5. Scheduling. Automating scheduling and admin with the tools you already use.

What it costs

One-off setup: €500 to €5,000, depending on complexity. Ongoing: €100 to €400 a month for tools.

Where to start

Start with the process that eats up the most time right now, and automate that one step first, not everything at once. Anyone who tries to automate the whole business in one go usually has nothing live after three months.

Automation is no substitute for a good process. A messy process that gets automated is just a faster messy process.

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